What is linkbuilding in SEO?

Within the broader process of “search engine optimisation”, building one way links is definitely the second most important.  The most important is of course to have relevant content to point those links at.

Put simply, through a variety of methods, you either create your own links or inspire people to link to your content, through such strategies as linkbait.

So in terms of importance within your overall SEO strategy, linkbuilding is asolutely vital to your website’s success.

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Improve Your Link Popularity.

Building link popularity will give your site a real boost in the search engine results pages (SERPs).

Link popularity is nothing more complicated than how popular your site in terms of other sites linking to it.  Building or improving your link popularity means getting more links from other people and building them yourself.

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Effective Link Strategy = Website Success!

Having an effective linking strategy is key to your website gaining visitors.  Build content and then build links to it, do it all the time, and make sure you are aware of the latest strategies that work, and also those that are now out of date.

It is also vital to be aware of things such as the use of the nofollow attribute, and the recent news from Google that they are downgrading the effects of most blog comment links.  You need the best information so you do not waste your time on an outdated or ineffective linkbuilding strategy.

For a comprehensive guide to linkbuilding, check out The LinkBuilders Bible 2010 – Over 600 other people already have their copy!

Related posts:

1. How many links should I build per day?
2. The Top 5 Forum-Asked Link Building Questions
3. Grab our FREE linkbuilding tips ebook…it’s REVOLUTIONARY!