Within the broader process of “search engine optimisation”, building one way links is definitely the second most important.  The most important is of course to have relevant content to point those links at.

Put simply, through a variety of methods, you either create your own links or inspire people to link to your content, through such strategies as linkbait.

So in terms of importance within your overall SEO strategy, linkbuilding is asolutely vital to your website’s success.

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Improve Your Link Popularity.

Building link popularity will give your site a real boost in the search engine results pages (SERPs).

Link popularity is nothing more complicated than how popular your site in terms of other sites linking to it.  Building or improving your link popularity means getting more links from other people and building them yourself.

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Effective Link Strategy = Website Success!

Having an effective linking strategy is key to your website gaining visitors.  Build content and then build links to it, do it all the time, and make sure you are aware of the latest strategies that work, and also those that are now out of date.

It is also vital to be aware of things such as the use of the nofollow attribute, and the recent news from Google that they are downgrading the effects of most blog comment links.  You need the best information so you do not waste your time on an outdated or ineffective linkbuilding strategy.

For a comprehensive guide to linkbuilding, check out The LinkBuilders Bible 2010 – Over 600 other people already have their copy!

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The key thing to remember is that even though you build, say, 1000 links in a day, it does not mean Google is going to find all those links the same day, all in one day, or even at all.  Links you build now will be found in small groups over the coming WEEKS and MONTHS.

So how many you build in a day is completely irrelevant.

What you do need to be aware of is link velocity however.  Link velocity is the long term link growth profile of a website.  Most sites will acquire links at a pretty steady rate, with the odd spike in links mostly linking to a specific great bit of content the site puts up.  That is common sense and to Google will look “natural”.

If however, you build 10,000 links in a day, then leave it for three months then build anther 10,000, Google will see that it suddenly starts finding a ton of links to your site, not usually to one specific page, and that the rate at which it finds new links peaks and quickly drops right down again.  This type of pattern makes it obvious a large quantity of links has suddenly appeared “out of the blue” and is not directly related to one piece of content (unless you are clever enough to only linkbuild to one page at a time).

So keep your linkbuilding steady.  Grow links at a steady rate.  It does not matter what that rate is as long as every month you are growing roughly the same amount of links from a variety of sources.  This is a key thing to grasp as part of your linkbuilding strategy.

For more information on link velocity grab a copy of The Link Builders Bible 2010 >>>

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A keyword domain is one that has the words in it that you want to rank for.  So for example if you want to rank in Google for the words “pink banana” then you buy yourself the domain pinkbanana.com and set up a site on it.

I did a ton of testing, and have seen non-keyword sites rank just as well in similar niches with similar link profiles etc.

However, I have recently seen this change with a few of my new sites, and it seems that there is a benefit, a more significant benefit than I have ever noticed before, to having a keyword-rich domain name.

I am not the only one saying this either, seomoz recently said the same thing as well.

So perhaps it is not a clear cut as branding, branding, branding in 2010, and the keyword-stuffed .com and .net still has a place in your arsenal of weapons.

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Grab The LinkBuilder Bible 2010 for an amazing offer price in February ONLY.  Click Here!

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2.  Submit both your site and the blogger post to services such as pingler and ping-o-matic.

3.  Submit your site to social bookmarking sites such as reddit and digg.

4. Submit your RSS feed to feedsubmitter.

5. Submit your sitemap to Google within your Google webmaster tools account.

The above will take you less than half an hour to do, and in my experience will see your page indexed in less than 48 hours.

Of course this is a just a few examples of things you can do to get indexed.  There is a ton of detailed info on getting indexed and linkbuilding in the Link Builders bible 2010.  It’s worth every cent.

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So, to save you the pain of having to read the top five asked questions over and over again, or to stop you asking them yourself, here they are, in no particular order….

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1. The links I build to my site are not showing up in (insert name here) backlink tool.

Remember that the search engine can take days, weeks or months to find the page with a link to your site on.  Also, some of these tools simply cannot find all your links.  Yahoo Explorer for example only shows 1000 link locations in its report, as do many backlink checkers.

My advice is to forget about checking that your links are found, its a waste of your time.  Make sure that when you build links that you use the methods outlined in the LinkBuilders Bible to get your links indexed.  Other than that, spend the time building more links rather than worrying about the ones you already have built. The only result you need to monitor is if your link building is raising your site in the SERP’s, so focus on that.

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2. Should I only build links to my main index page?

You need your linkbuilding to appear natural.  People linking naturally link to specific content, not to homepages usually. This is called “deep linking”.  So build links to all of your pages.

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3. Should I only build relevant links?

The current info, from testing and SEO experts concensus (including Rand Fishkin over at SEOmoz.org)  is that relevancy is not a factor, however trust and authority are. By all means build relevant links, but do not ignore links from non-relevant sites, as they are of equal value.

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3.  My site was ranking well but has now dropped down the SERP’s and is moving all over the place.

This is called the “Google dance”.     It effects new sites and sites, and those who suddenly start gathering a larger than normal amount of new inbound links. A new site will usually get an initial “boost” in the SERP’s for a couple of weeks.  This is believed to be Google’s way of helping new sites get an initial boost of interest to help them start attracting those natural links Google always talks about as the ideal.

After the initial boost your site will drop to its true ranking.  That’s when the work begins.  You need to gain trust to start moving up the SERP’s then, which mostly involves getting links to your site.

The Google dance can also effect sites whose Link Velocity suddenly changes, ie the rate at which they normally gain inbound links. So you need to be aware of link velocity and trust,  both of which are covered in the LinkBuilders Bible.

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4.  What is a backlink?

Simple I know to many, but it is asked all the time on forums.  A backlink is a link to your site.  It can be a reciprocal (two way) link as well, because it still links back to your site.

The most valuable links you can build are one way backlinks, ie a link to your site that you do not reciprocate.

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5. How can I get backlinks?

Again, asked all the time on forums, and always the same anwers come back:

• Directory submissions (only relevant, quality directories)
• Social bookmarking (Digg etc)
• Articles submissions (ezine articles for example)
• Forum signature links
• Blog commenting

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All of the above are low-quality links, because anyone can get them and Google does not give much weight to them.

If you want to learn how to get links, and find out the link building information you will not be told in a forum, then the LinkBuilders Bible 2010 is essential reading for you. If you want to know about how you can benefit from link velocity, trustrank, topical relevance and also learn several tricks people do not talk about, then you need to grab a copy now.

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This is our amazingly detailed, 83 page ebook on building links, covering everything from tips and trick to link building strategies and background information.

Here are just a few of the unsolicited comments about this essential book:

“Just read through the whole thing and really enjoyed the material covered. It busted some common SEO myths and also provided some good tricks for link building.”

“Awesome E-book! Great, I loved reading. That’s how info products should be written. Lots of useful info.”

“Lots of useful and “region-free” techniques. Well written and straight to the point.”

“I just downloaded and had a steady read through The LinkBuilders Bible and there is some great info in there – thanks!!”

To read more details about whats inside, or to grab your copy now, CLICK HERE.

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