A keyword domain is one that has the words in it that you want to rank for.  So for example if you want to rank in Google for the words “pink banana” then you buy yourself the domain pinkbanana.com and set up a site on it.

I did a ton of testing, and have seen non-keyword sites rank just as well in similar niches with similar link profiles etc.

However, I have recently seen this change with a few of my new sites, and it seems that there is a benefit, a more significant benefit than I have ever noticed before, to having a keyword-rich domain name.

I am not the only one saying this either, seomoz recently said the same thing as well.

So perhaps it is not a clear cut as branding, branding, branding in 2010, and the keyword-stuffed .com and .net still has a place in your arsenal of weapons.

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