Are Web 2.0, generated content, linkwheel sites dead?

Posted in Link Building by Jason

A while back everyone who had the time, or who had the money to outsource the work, or who could afford the monthly SENUKE subscription, was generating tons of automated websites for the purposes of traffic and links.

So how do they do it?  Simply, you visit a free website/blog provider, such as Weebly, you created an account and set-up your site.  You then created a load of articles stuffed with context-relevant text and your keywords plus a backlink to your site, and saved them.  You then “span” those articles through an article spinner to create endless variations to create endless sites.

You then got a bit of linkjuice from that site and a chance of it ranking for your longtail keywords if you also took the time to build up its trust with some linkbuilding.  This is where the linkwheel came in as all you did was to link each site you created to the next, to create links to the sites at the same time.

And it worked.

…but it doesn’t now, not as well.  Google can spot these sites a mile off unless they are good, and the site hosts have clamped down so that they do not get slapped by Google for being spam sites.

However, you CAN still get some linkjuice and some traffic from free sites, ut you need to make them work harder.

Create your sites using unique, or very well crafted spun articles.  Make sure that there is plenty of quality, relevant, readable content there so you do not get the site deleted.

Then build lots and lots of decent back links to it.

It takes time.  But the reward is the site will index in its own right, giving you a trickle of traffic, and the links to your site will carry some actual weight.

So the message is to use generated content, but make it better quality, build links to it on an ongoing basis, and don’t ever link them together to make a “linkwheel”, it will wreck your work as soon as Google spots the linking pattern.

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